Microsoft and Google

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In the political arena on the network, Google is growing older brother, take the lead in this, but it also roped into the Yahoo group, so that behind the Microsoft Jinzhuibushe particularly anxious. Of course, the software giant of the high-sounding paper is dismissive of the contract, it is only bent on obstructing the marriage of Google and Yahoo. However, lawyers and analysts Ballmer insists Niele Yi of the cold sweat.

Microsoft has play a protracted war. To obstruct or delay the Google ads is to outsource the pretext of Yahoo, Microsoft is the real Fangxinbuxia Yahoo search this fat. Once over the past few months, almost at hand, opponents now have to do Jiayi, Ballmer hearts Bu Haoshou ah. Therefore, Microsoft is deliberately planned to spend their own lawyers and government contacts that the authorities can search ads to Google monopoly on qualitative, as it allows Google to Yahoo's new partnerships to pay high price for it. However, experts on Microsoft's struggle held a negative attitude, they believe that Google's practices and not what is wrong with.

Do not matter none, hangs high. They know how Microsoft's heart is bleeding. February, Yahoo Microsoft to offer 44.6 billion U.S. dollars, Yahoo suspected low. Three months later, Microsoft added to the price of the 47.5 billion U.S. dollars, Yahoo buck-passing. A month ago, Microsoft also proposed to spend 9 billion acquisition of Yahoo's search business. At this time, Google jumped out, the terminology used mahjong speaking, this is naked and robbed. Ultimately, six months in the Yahoo signed an agreement with Google, Google's search advertising Fangdao Yahoo home page, saying this will increase an additional 2.5-4.5 billion dollars in cash flow. Yahoo plans to use the money remodeling its own search engine. At the same time, Google wants to help Yahoo Please Microsoft's control. This allows Microsoft CEO Steve Ballmer gas-hate difficult, he let it be known to the media, Microsoft will not buy Google to Yahoo for background.

That is to say, Bengguan have Yahoo, Microsoft still had to fight with Google. Last month, Microsoft launched the plan is to return funds to Microsoft's Live Search search engine of recruitment, its current phase of the Wii and digital cameras as prizes. Is to search through the crossword in the form of力推Live Search, Qiangdi Pan. At the same time, Google and Yahoo has started five of millions of dollars of funds for acquisition of the commercial cooperation. However, in their announcement, the Justice Department began an investigation on the involvement them. Fortunately, the two said in unison, and there is no unfair competition acts. Google is obviously the Ministry of Justice questioned the innocent, because of its more powerful the fact that more and more to its brand characteristics of a monopoly. Department of Justice under the close surveillance, Google and Yahoo slowed down the pace of cooperation. But Google still full of confidence that this transaction will be a normal commercial cooperation, there will be no Maoni.

Microsoft hopes to be able to use the Ministry of Justice of the contract Miediao. Software giant Google's sophistry that was futile, the market position of the two previous merger, not monopoly, is a ghost in the letter. Google said such cooperation is not exclusive, just as if Toyota allowing GM to use its technology patents, it is also their mandate to the Yahoo search technology by the latter to care outsourcing advertising business. Microsoft believes that, Google and Yahoo this is damage to curry favor with the interests of advertisers, this is its unified online advertising Jiangshan the trick. In order for their strong, so that their dependence on Yahoo, Google is well intentioned. Yahoo is clearly hope that the Justice Department contributed to independence, so the tripartite interests of competition in the market have a balanced role. As long as Yahoo is still competitive with Google, the dominance of a monopoly situation would not have happened. This is also expected to see the Microsoft. If Yahoo still insists on the Google Touhuaisongbao, as advertisers faced with the rising cost of advertising potential crisis, which is the monopoly of influence.

According to comScore last month's report showed that: in the U.S. search market, Google accounted for 61.8 percent market share, Yahoo with 20.6 percent, 82.4 percent is the combination of SHUANGJIAN, once unified pricing advertisers will certainly suffer major blow. It is said that the Justice Department's findings in the October 1 this year announced, government officials can all hope that Google and Yahoo's terms of dried. Microsoft's pressure on purpose or Google, Google firmly believe that it is only learning from the best of Yahoo for its own use, undermine competitors consolidate its intentions quite clearly in Jiangshan. Therefore, Microsoft firmly believes that if no Yahoo, Google's plot will not succeed. Therefore, Microsoft is determined to the backing of the Ministry of Justice, Google and Yahoo stop in the end, I do not know when the autumn, the battle will not end, let us Caliangyanjing to enjoy the search Three Kingdoms!