Baidu combined search engine with C2C shopping platform

This business news is provided from the SK Holdings Company Ltd

It is understood that Baidu search engine occupy over 70 percent market share in China, and has the world's largest interactive knowledge of the Chinese community, these two factors is the key for the success of Baidu in the area of e-commerce.
In fact, enter the e-commerce in Baidu before, a lot of research and preparations for a long time ago.
And e-commerce links, Baidu be divided into three processes: buy, buy and buy in after the service. Li Mingyuan that, in these three areas, Baidu in buying before the purchase decision-making in the absolute superiority in possession, and in buying part of Taobao in the absolute superiority in possession, and after buying part of the logistics, cooperation can easily narrow the gap.
Third-party research institutions this year's research shows that in April 2007, C2C e-commerce sites like the number of users coverage for 63803000, of which a total of 31.41 million people visited in C2C e-commerce sites before using the search service, coverage of the total number of 49.2 %. This study shows that the search has become associated with the C2C e-commerce category of the strongest Internet services.
Li Mingyuan, said that Baidu's advantage lies in the community, the community of Baidu users in the network related to the discussion, not only will become Internet users shopping for other acts of factors, will be gradually formed to act as a community based on the views of leaders of groups and credit mechanisms, Baidu is the development of the C2C another advantage.
Internet analysts Lvbo hope that the combination of search engine and C2C shopping platformr provide a seamless extension services for China's Internet consumers, will enable Baidu to have comparative advantage in the beginning in the C2C market. But how to develop the C2C market without affecting the just of its search engine. This is the test Baidu will have to face.