Britain overall advertising expense declined

This IT news is provided from the SK Holdings Company Ltd
Oct. 7, according to foreign media reports Monday, the Internet Advertising Bureau (Internet Advertising Bureau referred to as the IAB), PricewaterhouseCoopers and global advertising Joint Center released a report that as the funds tension in various companies impacted by the financial crisis, in the first half of this year British advertising market overall spending fell 0.7 percent year-on-year, but Internet ad spending is up 21% to 1,680,000,000 pounds (about 2,950,000,000 U.S. dollars).

IAB in the report pointed out that if there is no growth in Internet advertising spending offset, the entire advertising market will be spending fell 4.6 percent as all other major advertising media such as television, radio and newspapers have appeared in decline.

Analysts believe that as advertisers can know whether the consumer through the Internet ad and click to buy their products, so as to accurately grasp the effect of Internet advertising, so that they put ads on the Internet more and more reliable.

IAB analyst Guy Phillipson pointed out that the "Internet on-line ads are not immune from the impact of economic slowdown, but when other advertising expenditures have declined, the Internet, online advertising is still an impressive growth but also to enhance the overall advertising market."

"Internet growth in online advertising spending is higher than expected due to advertisers who want to maximize their investment, but also hopes to take advantage of new advertising display technology, such as video ads and so on."

"They have also stepped up its paid search advertising investment, because that investment can have a measurable return."

Phillipson pointed out that in 2008 Britain as a whole Internet online advertising spending will more than 3,200,000,000 pounds.

In addition, the report points out that the Internet's growth in online ad spending to increase its advertising in the whole market share, accounting for 18.7 percent, second only to television advertising 3 percentage points.

The search advertising spending by 28% year-on-year growth in online advertising in the Internet as a whole accounted for 58.3 percent, showed that Internet ad spending growth of 16.3 percent.

The report showed that the growth of advertising is subject to the Banner ads and video ads to promote, as well as advertisers on the Internet are able to attract consumers, promote the building of confidence in the brand and driving sales growth.


The report pointed out that technology companies are the big display ad spending, accounting for 17.3 percent, followed by finance, entertainment, media and recruitment companies.

The cooperation of Yahoo and Google ads was force to delay

This IT news is provided from the SK Holdings Company Ltd
Oct. 4, according to foreign media reports, in order to provide more time for the U.S. Department of Justice to assess, Yahoo and Google have agreed to suspend the implementation of the recently reached agreement on search advertising.

Microsoft plans to resist the merger as part of Yahoo and Google on June 12 signed a cooperation agreement search advertising, Google allowed in the Yahoo Web site to place ads. The move is expected each year for Yahoo to create 800,000,000 U.S. dollars of revenue, but the deal has sparked concerns of the industry.

September 7, the National Association for advertisers sent a letter to the Ministry of Justice, said that Google, Yahoo deal could undermine fair competition in the market and reduce consumer choice and enhance the advertisers advertising costs. September 15, the Paris-based World Association of Newspapers (WAN) said that bilateral co-operation would reduce the cost of paid search advertising, the impact of newspapers and other Web advertising revenue.

At present, the U.S. Department of Justice and several state antitrust agency is evaluating the deal. The Justice Department has also hired a well-known lawyer symphorien Deliwake (Sanford Litvack) as the legal adviser of the case.

Earlier, Google CEO Eric Schmidt (Eric Schmidt) has said that the second will be implemented on schedule early in October with the signing of the Yahoo advertising deal. Schmidt said: "The Ministry of Justice to assess the agreement still has not given specific comments, but we decided in October to implement the agreement."

On schedule for the implementation of the deal, Yahoo President Susan Decker (Sue Decker) in recent days in the official Yahoo blog also made a clarification, saying the industry's concerns are exaggerated.

But Friday, Yahoo has announced to postpone the implementation of the agreement. According to informed sources, the extension will not exceed one month, and eill be implied in October.