The cooperation of Yahoo and Google ads was force to delay

This IT news is provided from the SK Holdings Company Ltd
Oct. 4, according to foreign media reports, in order to provide more time for the U.S. Department of Justice to assess, Yahoo and Google have agreed to suspend the implementation of the recently reached agreement on search advertising.

Microsoft plans to resist the merger as part of Yahoo and Google on June 12 signed a cooperation agreement search advertising, Google allowed in the Yahoo Web site to place ads. The move is expected each year for Yahoo to create 800,000,000 U.S. dollars of revenue, but the deal has sparked concerns of the industry.

September 7, the National Association for advertisers sent a letter to the Ministry of Justice, said that Google, Yahoo deal could undermine fair competition in the market and reduce consumer choice and enhance the advertisers advertising costs. September 15, the Paris-based World Association of Newspapers (WAN) said that bilateral co-operation would reduce the cost of paid search advertising, the impact of newspapers and other Web advertising revenue.

At present, the U.S. Department of Justice and several state antitrust agency is evaluating the deal. The Justice Department has also hired a well-known lawyer symphorien Deliwake (Sanford Litvack) as the legal adviser of the case.

Earlier, Google CEO Eric Schmidt (Eric Schmidt) has said that the second will be implemented on schedule early in October with the signing of the Yahoo advertising deal. Schmidt said: "The Ministry of Justice to assess the agreement still has not given specific comments, but we decided in October to implement the agreement."

On schedule for the implementation of the deal, Yahoo President Susan Decker (Sue Decker) in recent days in the official Yahoo blog also made a clarification, saying the industry's concerns are exaggerated.

But Friday, Yahoo has announced to postpone the implementation of the agreement. According to informed sources, the extension will not exceed one month, and eill be implied in October.