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SK Holdings Company LtdOct. 7, according to foreign media reports Monday, the Internet Advertising Bureau (Internet Advertising Bureau referred to as the IAB), PricewaterhouseCoopers and global advertising Joint Center released a report that as the funds tension in various companies impacted by the financial crisis, in the first half of this year British advertising market overall spending fell 0.7 percent year-on-year, but Internet ad spending is up 21% to 1,680,000,000 pounds (about 2,950,000,000 U.S. dollars).
IAB in the report pointed out that if there is no growth in Internet advertising spending offset, the entire advertising market will be spending fell 4.6 percent as all other major advertising media such as television, radio and newspapers have appeared in decline.
Analysts believe that as advertisers can know whether the consumer through the Internet ad and click to buy their products, so as to accurately grasp the effect of Internet advertising, so that they put ads on the Internet more and more reliable.
IAB analyst Guy Phillipson pointed out that the "Internet on-line ads are not immune from the impact of economic slowdown, but when other advertising expenditures have declined, the Internet, online advertising is still an impressive growth but also to enhance the overall advertising market."
"Internet growth in online advertising spending is higher than expected due to advertisers who want to maximize their investment, but also hopes to take advantage of new advertising display technology, such as video ads and so on."
"They have also stepped up its paid search advertising investment, because that investment can have a measurable return."
Phillipson pointed out that in 2008 Britain as a whole Internet online advertising spending will more than 3,200,000,000 pounds.
In addition, the report points out that the Internet's growth in online ad spending to increase its advertising in the whole market share, accounting for 18.7 percent, second only to television advertising 3 percentage points.
The search advertising spending by 28% year-on-year growth in online advertising in the Internet as a whole accounted for 58.3 percent, showed that Internet ad spending growth of 16.3 percent.
The report showed that the growth of advertising is subject to the Banner ads and video ads to promote, as well as advertisers on the Internet are able to attract consumers, promote the building of confidence in the brand and driving sales growth.
The report pointed out that technology companies are the big display ad spending, accounting for 17.3 percent, followed by finance, entertainment, media and recruitment companies.
