Britain overall advertising expense declined

This IT news is provided from the SK Holdings Company Ltd
Oct. 7, according to foreign media reports Monday, the Internet Advertising Bureau (Internet Advertising Bureau referred to as the IAB), PricewaterhouseCoopers and global advertising Joint Center released a report that as the funds tension in various companies impacted by the financial crisis, in the first half of this year British advertising market overall spending fell 0.7 percent year-on-year, but Internet ad spending is up 21% to 1,680,000,000 pounds (about 2,950,000,000 U.S. dollars).

IAB in the report pointed out that if there is no growth in Internet advertising spending offset, the entire advertising market will be spending fell 4.6 percent as all other major advertising media such as television, radio and newspapers have appeared in decline.

Analysts believe that as advertisers can know whether the consumer through the Internet ad and click to buy their products, so as to accurately grasp the effect of Internet advertising, so that they put ads on the Internet more and more reliable.

IAB analyst Guy Phillipson pointed out that the "Internet on-line ads are not immune from the impact of economic slowdown, but when other advertising expenditures have declined, the Internet, online advertising is still an impressive growth but also to enhance the overall advertising market."

"Internet growth in online advertising spending is higher than expected due to advertisers who want to maximize their investment, but also hopes to take advantage of new advertising display technology, such as video ads and so on."

"They have also stepped up its paid search advertising investment, because that investment can have a measurable return."

Phillipson pointed out that in 2008 Britain as a whole Internet online advertising spending will more than 3,200,000,000 pounds.

In addition, the report points out that the Internet's growth in online ad spending to increase its advertising in the whole market share, accounting for 18.7 percent, second only to television advertising 3 percentage points.

The search advertising spending by 28% year-on-year growth in online advertising in the Internet as a whole accounted for 58.3 percent, showed that Internet ad spending growth of 16.3 percent.

The report showed that the growth of advertising is subject to the Banner ads and video ads to promote, as well as advertisers on the Internet are able to attract consumers, promote the building of confidence in the brand and driving sales growth.


The report pointed out that technology companies are the big display ad spending, accounting for 17.3 percent, followed by finance, entertainment, media and recruitment companies.

The cooperation of Yahoo and Google ads was force to delay

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Oct. 4, according to foreign media reports, in order to provide more time for the U.S. Department of Justice to assess, Yahoo and Google have agreed to suspend the implementation of the recently reached agreement on search advertising.

Microsoft plans to resist the merger as part of Yahoo and Google on June 12 signed a cooperation agreement search advertising, Google allowed in the Yahoo Web site to place ads. The move is expected each year for Yahoo to create 800,000,000 U.S. dollars of revenue, but the deal has sparked concerns of the industry.

September 7, the National Association for advertisers sent a letter to the Ministry of Justice, said that Google, Yahoo deal could undermine fair competition in the market and reduce consumer choice and enhance the advertisers advertising costs. September 15, the Paris-based World Association of Newspapers (WAN) said that bilateral co-operation would reduce the cost of paid search advertising, the impact of newspapers and other Web advertising revenue.

At present, the U.S. Department of Justice and several state antitrust agency is evaluating the deal. The Justice Department has also hired a well-known lawyer symphorien Deliwake (Sanford Litvack) as the legal adviser of the case.

Earlier, Google CEO Eric Schmidt (Eric Schmidt) has said that the second will be implemented on schedule early in October with the signing of the Yahoo advertising deal. Schmidt said: "The Ministry of Justice to assess the agreement still has not given specific comments, but we decided in October to implement the agreement."

On schedule for the implementation of the deal, Yahoo President Susan Decker (Sue Decker) in recent days in the official Yahoo blog also made a clarification, saying the industry's concerns are exaggerated.

But Friday, Yahoo has announced to postpone the implementation of the agreement. According to informed sources, the extension will not exceed one month, and eill be implied in October.

eBay planed to sell its recommendation engine site StumbleUpon

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Sept. 23, according to foreign media, science and technology blog TechCrunch said, eBay has hired Deutsche Bank to help to sell its recommendation engine's Web site StumbleUpon.

According to foreign media reports, in May 2007, eBay spent 75,000,000 U.S. dollars bought in 2001 for the establishment of StumbleUpon, the site hope that the recommendation engine can help enhance the eBay user base the number of large-scale. StumbleUpon may have less than satisfactory performance, which eBay wants to their re-sale of his house.

According to comScore data shows that StumbleUpon global capacity of 1,300,000 visitors, page views 25,000,000. However, a year earlier, the volume of Web site visitors have been as high as 4,400,000, 31,000,000 page views.

However, StumbleUpon the number of registered users has been growing steadily. In April 2008, the number of registered users of the Web site were 5,000,000. Until September 22, 2008, the site's registered users has reached 6,020,000 people.

Currently, eBay has not yet disclose the asking price.

Amazon subsidiary IMDB pushed free on-line films

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September 17, according to foreign media reports, the Amazon subsidiary IMDB (Internet Movie Database) will provide visitors with free on-line movies and TV series and create an opportunity for the filmmakers to display their works to global audience .

IMDB Monday, users will be in the company's Web site for free online viewing of 6,000 feature films, TV dramas and classic old films, feature films such as "extremely fanatical" (Fever Pitch) and the "roof of the violinist" (Fiddler on the Roof), TV series "Big Brother" (Big Brother) and "Crime Scene Investigation" (CSI) and the old classic film "Trek Trek" (Star Trek) and "Thunderball Jiaowa" (Charlie's Angels), and so on.

IMDB users will provide a recommended list, but not all the names of movies and TV dramas are included, in order to find a roster of no movies or television dramas, users must enter their name, and the same time can only watch one. IMDB of these films and TV dramas were the most detailed breakdown, such as film star or producer, also provide the location, movie reviews and fan sites, and other information.

IMDB founder and executive director of Col Needham said: "We have to be able to provide users with simple, free online viewing experience is exciting." He claims he has watched more than 7,000 movies.

In addition, IMDB will allow the global producers and rights owners to Imdb.com 57 million visitors a month to display their works.

January this year, IMDB acquired Los Angeles-based media company Without A Box, began to focus to the independent film business expansion. Withoutabox.com Film Festival allows artists to submit films directly to the fans and promote the works, film festival organizers to provide for on-line management and marketing tool.

CBS, Hulu, Sony Pictures Television (Sony Pictures Television) and more than 500 other independent filmmakers to provide video content to IMDB, which will play a part.

Although there are 6,000 movies and TV dramas to choose from, but not on the IMDB watch each movie. If the IMDB can not watch a movie, the user will be informed in the Amazon site to watch.

Amazon earlier this month said it would provide 40,000 customers without advertising the copyright movies and TV dramas, users can video-on-demand as of the Amazon (Amazon Video On Demand) services in the PC and Mac on-line viewing, Previously only after downloading to use a PC or TiVo to watch. Currently, this service is only applicable to Amazon's U.S. customers.

Amazon video-on-demand service manager Roy Price, Amazon customers put forward a number of functional requirements, the highest one is that video content can be watched without downloaded.

Microsoft and Nokia provide E-mail service to S60 phone owners

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September 11, according to foreign media reports, Nokia Wednesday announced that it has signed cooperation agreements with Microsoft, which will provide commercial e-mail services to Nokia mobile phones.

According to foreign media reports, the agreement provides that the cooperation aims to Nokia S60 mobile phone system to add commercial e-mail functions so that 80 million mobile phone users can enjoy this e-mail services. Nokia is intended to move to the BlackBerry maker RIM company to launch an attack. Nokia said that all pre-installed with the latest version of the S60 mobile phone software can use this Microsoft Exchange ActiveSync e-mail services.

Nokia said in a statement: "If users of the company is using the Microsoft Exchange e-mail, the user can not pay the additional cost of using mobile phones under the Exchange e-mail service." Nokia executive vice president Anssi Vanjoki said Nokia's cooperation with Microsoft will enable the enterprise e-mail service more complete.

Microsoft Exchange Server's vice president Terry Myerson said: "Nokia is a very meaningful cooperation partners, through it, Microsoft will provide e-mail service for 80 million S60 mobile phone users to maximize the value of Exchange Server."

Instead of Nokia, Sony becomes the most popular brand in Asia

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September 8, according to an Asian consumers report written by media magazines and market research firm NTS that the Japanese electronics giant Sony becomes the Asia's most popular brand.

The report said that Sony has replaced the Finnish handset maker Nokia as Asia's most popular brands, and ranked in the Japanese electronics companies Canon and other U.S. athletic footwear company Nike (Nike) before.

This survey reported that consumers in Asia, ranked the most popular brand in the previous 20 U.S. technology companies including Hewlett-Packard and Apple, South Korea's Samsung and LG and Japan's Matsushita.

U.S. Internet giant Google is seen as the first, and in the media and telecommunications companies, and Coca-Cola was considered the most popular beverage company.

The survey has investigated 3600 consumers in 10 markets including Australia and China. Asia which includes China has become the key market for many global leading companies in the past 10 years.

Google will release Web browser of Google version

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September 2 news the Wall Street Journal reported that Google plans to release a " Google Chorme” web browser to challenge Microsoft's Internet Explorer.

The newspaper, citing anonymous sources, Google may soon release the news to be announced.

Google did not immediately respond to the outside world to seek comments in a telephone interview and e-mail.

The Wall Street Journal article said that through the provision of enhanced address bar characteristics and other alternative browser is not the same elements, Google browser color design goal is to make Web browsing more convenient and faster. Google will use open-source browser code, which means that other people can modify the code.

The Wall Street Journal reported that Google has been developing the new browser over the past two years, but after Microsoft released IE 7 browser, development work has become more serious.

Samsung announced the world lightest 13.3-inch notebook

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August 30, according to foreign media reports, South Korea's Samsung Electronics announced the thin and light notebooks designed for mobile professionals, which is declared to be the lightest system in 13.3-inch screen in the world.

Samsung Electronics said, code-named X360 notebook listing scheduled in September this year, despite the weight of only 1.27 kilograms, but it's all fully functional, no compromise. The new thin and light notebooks equipped with Intel's Centrino mobile platform 2, memory storage capacity to 1 GB to 4 GB, can choose to 120 GB hard drive or storage capacity of up to 128 GB of solid-state flash disk. But Samsung did not disclose the price of new notebooks.

Samsung Electronics claimed X360 notebook with a six-unit with batteries, the batteries can be achieved for the operating hours of 10 hours. 13.3-inch screen resolution of 1280 pixels X 800 pixels, using light-emitting diode rear-projection light, brighter than other design increased 33 percent.

Samsung X360 notebook ran Microsoft Windows Vista Business operating system. To reduce weight, X360 notebook was not equipped with the same drive as the standard laptop, but the best choice for consumers is to use external DVD Copy.

Alibaba opened up European markets

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Yesterday, the "First Financial Daily" learned from the opening ceremony of “ the trip to London” held in Beijing by the London Investment Board that Alibaba Network Limited ( "Alibaba"),GEONG International Limited ( "GEONG International ") and other Chinese IT companies will set up offices in London, vigorously explore the European market and accelerate the pace of internationa strategy l expansion.

"Trip to London" initiative aims to encourage Chinese enterprises in the 2012 London Olympics to London for investment, investment will be in London for a three months, covering Beijing, Shanghai, Guangzhou, Hong Kong and other 12 Chinese cities to promote business Activities. London investment for Chinese enterprises will provide free counselling and support services to help them settle down in London, make the best of the London 2012 Olympic business opportunities.

"Trip to London" launch ceremony, Alibaba,GEONGinternational IT companies such as China announced that it would settle down in London.

GEONGInternational is a leading provider of enterprise content management (ECM) software company, with independent intellectual property rights of the family of software products more than 10 months, in the June 23, 2006 in London Stock Exchange high-tech growth market (AIM) successful listing. Investment Bureau in London, with the assistance of the internationalGEONGwill establish offices in London yesterday, the chairman of the InternationalGEONG-Sheikh and the London Mayor Johnson signed a cooperation letter of intent.

Qiao Maike chief executive officer of the London Board of Investment (Michael Charlton), said: "Our goal is when the 2012 Olympic torch lit in London again, there are 30 Chinese companies set up the new London, London, the Chinese company will provide a tremendous Business opportunities. London's economy is expected in the next four years will increase 80 billion U.S. dollars, of which 2012 Olympic Games brought about 8 billion U.S. dollars put the business opportunities. "

Qiao Maike introduced that Alibaba has more than 300,000 members in Europe, and added more than 2000 each week, and the United Kingdom is the largest and most important market for Alibaba in Europe.